After more than two decades of experience within the electronic industry, Mr.Baburaj believed it was his time to start what is now known as MIASE. "The MIASE family has grown with the vision to integrate communities by providing consumers access to technology in the modern-day to move forth. UAE being a strategically dynamic country pushed me to have my business headquarters situated in the Deira Wholesale Hub because of its favourable policies and locality for distribution. This has ignited a progressive journey for me with this country to find passion in logistics, supply chain management, imports, and exports.

Over the years, I built the foundation of my business through trust and transparency. And that is what I want to provide to my consumers. Connecting with like-minded individuals from the most prominent electronic brands and having a focused objective allowed me to reach where I am. I believe in trusting the process with humility and patience. Having goals and a vision with the right team enables you to tap into opportunities that can be accomplished. Beyond profitability, I believe that quality products maintain quality relationships between a customer and the provider. This motto has driven MIASE to be one of the leading trusted distributors and exporters for established brands. We currently have our office and storage units in UAE, focusing on distributing electronics worldwide. Nevertheless, there is more in store for MIASE. As a team and family, we aim to grow internationally, increase our product portfolio, and introduce products under the name MIASE.